Floored in the Wall Street Journal

Sage Realty CEO Jonathan Kaufman Iger exploring a Floored model with the Oculus virtual-reality headset. Photo: Andrew Lamberson for the Wall Street Journal.

Floored is featured in "Virtual Reality Tours Come to Commercial Real Estate", an article in today's Wall Street Journal. The piece gives examples of how many of our clients have found value in our interactive 3D models. It mentions several of our favorite projects: our models of 437 Madison for Sage Realty, of 837 Washington for Taconic Investment Partners, of shopping centers in San Fransisco and Philadelphia for Macerich, and of Hudson Yards for Related. The story even includes a quote from Floored CEO Dave Eisenberg:

"I think the truth is people recognize the speed of technological advancement is increasing," said David Eisenberg, chief executive and co-founder of Floored Inc., which develops virtual-reality software and 3-D modeling, including products Sage is using. "A few years ago, if you only had 10 to 15 years left in your [real-estate] career you could ignore some of that stuff. Now people realize they are going to have to be practitioners of the technology."

Read the full article at the Wall Street Journal.